José Herrera, Managing Partner of HF Legal and Former AEBAN President, Joins EFC with Strategic Investment
EFC announced today a significant milestone in its growth journey with the addition of José Herrera, Managing Partner of HF Legal, as both an investor and legal advisor. In a move that underscores confidence in EFC’s innovative approach to blockchain gaming and sports, Herrera has acquired a 10% stake in the company.
José Herrera brings considerable expertise and credibility to EFC as the former president of AEBAN (the Spanish Association of Entrepreneurs and Business Angels) and current secretary and board member of the organization. His decision to invest represents a notable vote of confidence in EFC’s vision and business model.
“After conducting a thorough analysis of their business plan, I was convinced of EFC’s tremendous potential,” said Sr. Herrera. “EFC’s unique position at the intersection of gaming, sports, and blockchain technology presents tremendous growth potential in a $10 billion total addressable market.”
Xavier Baldó, CEO and co-founder of EFC, commented: “I am extremely pleased with the investment and collaboration. If José Herrera wants to join, it means that we have created something huge.”
This strategic partnership comes at an important time for EFC, which has already secured impressive collaborations with partners including Monster Energy, FC Andorra, several Olympic athletes, and blockchain technology providers like XP Network, Waynance and others. The company has also gained industry recognition through its membership in the Blockchain Game Alliance and successful pre-seed funding of €93,000.
EFC is differentiating itself in the competitive Web3 space by focusing on quality and user experience. The company’s AAA fighting game is being developed in collaboration with Moregeek, creators of games for major franchises including Top Gun Maverick and Men In Black. EFC has also partnered with Magic Media Studios, one of the industry’s leading game development firms, leveraging their expertise for all game design and documentation, including the Game Design Document (GDD) and Technical Design Document (TDD).
The company is currently in an active fundraising phase, seeking €1.1 million in investment via convertible note with a company valuation of $5 million. While still in early stages, EFC aims to capture 1% of its potential customer base of 3 billion users within three years.
About EFC
EFC is pioneering the integration of blockchain technology in gaming and sports, creating real value and utility with a focus on quality user experiences. The company’s business model encompasses AAA fighting games, sportswear sales, subscriptions to complementary sports services, ticket sales for sporting events, gym subscriptions, and fitness app monthly passes.
About HF Legal
HF Legal is a prominent legal firm specializing in business advisory services. Under the leadership of José Herrera, the firm has established itself as a trusted advisor for innovative companies and investment opportunities during the last 30 years.
